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UK Hooters restaurant plan in jeopardy as council rejects 'Red Light District' sign

A UK Hooters restaurant plan is in jeopardy after a council rejected its "Red Light District" sign.

The American chain, which serves beer and bar food and employs scantily-clad waitresses, is expecting to open a Liverpool branch soon, but plans have hit a stumbling block with its proposed signage.

Despite splitting opinion since the second UK branch of the restaurant was mooted for the city, it was granted a licence to operate.

READ MORE: Hooters mass brawl sees topless thugs throw stools as waitress runs for cover

Now, however, plans for the signs that would be erected at the venue have been rejected by Liverpool Council's planning department.

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Work has been ongoing at the New Zealand House site, on Water Street, but the signage in the conservation area was deemed to not be within the character of the area.

The chain had hoped to erect two illuminated signs, a fixed banner and a new flag outside the restaurant.

City centre councillor Nick Small objected to the planned signs, claiming they "belong more in Amsterdam's Red Light District than Liverpool's oldest conservation area".

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He added: "The proposed signage, banner and flag is bright, gaudy and not within keeping of the character of the area."

In a decision notice rejecting the signage plans, a Liverpool Council report stated: "By virtue of size, design and siting, the proposed illuminated vertical signs, banner sign and flag would fail to preserve the character and appearance of the application building and Castle Street Conservation Area and the setting of adjacent listed buildings."

The report did add that the council wishes to work with the applicant in a "positive and proactive manner in seeking solutions to any problems arising during the course of the application".

Hooters - which has one other UK site in Nottingham and held a recruitment drive in Liverpool this summer - was granted a licence to open in Liverpool following a hearing in February.

American restaurant chain Hooters has been given the green light to open a third restaurant in the UK, despite backlash calling the restaurant “degrading”.

Mayor Joanne Anderson is among those who are against its arrival, saying: "Hooters has an infamous sexually objectifying and misogynistic environment."

The chain will open its third outpost at Salford Quays in Greater Manchester.

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