Gisele Bndchen Wore Jeans and Absolutely Nothing Else in Her Latest Campaign

Even though fashion week is in the rear-view, Gisele Bündchen is serving up fashion with her latest gig as the face of beloved denim brand Frame. Fans may remember that the supermodel made an appearance at an event for Frame during New York Fashion Week at Jean's (appropriate!), but today, her latest campaign dropped — and it oozes with the bombshell's signature sizzle. In the images, which were lensed by famed photographer David Sims, Bündchen posed in a pair of super-wide flared jeans and nothing else, giving the denim 100% of the spotlight.

Bündchen is officially the face of the brand's Winter 2023 collection, which marks the brand standing strong for over a decade. Frame also announced that the campaign would usher in a new era, which embodies three identities: one that embraces the glam L.A. lifestyle and signature fashion sense of a city soaked in sun and star power, the laid-back lifestyle of California in a more general sense, and what the brand is calling DENIM ICONS, which brings in Bündchen and her trademark brand of cool.

“This is not just a new decade for FRAME, it is a new era; Fall is a true representation of the creative vision we had for the brand when we started and for me there can be no greater living icon in our campaign than Gisele," Erik Torstensson, co-founder of Frame, said in a statement. "She is more than a model; she is an entrepreneur, a mother and an environmentally focused individual, who embodies wellness and thoughtfulness with an incredible work ethic and effortless style. It’s an honor to work with her and a dream come true for the brand.”

Other images from the campaign include Bündchen in a slouchy, oversized denim jacket with a belted, drop waistband as well as a longline coat with a pair of wide-leg white trousers. Tailoring is also on offer, with the brand's signature twist coming via a cropped silhouette and oversized sleeves. Of course, Gisele made that look both current and nostalgic by pairing it with low-rise jeans.

Bündchen is the latest personality to join Frame, following in the footsteps of Karlie Koss and Julia Sarr-Jamois. The Winter 2023 collection is available now.

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